If you have a website for your business, good for you. Most every business worth knowing will have a site of their own if only to tell customers about what they are offering and to give information about their business. But with all the sites out there, you want yours to grab attention in the right way and look as professional as possible, especially if your business would like to give the impression of respectability and stability. If you’re worried that your website is not up to par with your professional expectations, here’s how you can make your website look more professional in today’s world.
It begins with typography
If you want to have a professional look for your website, it all begins with typography. The proper fonts will go a long way in making your website content easy to read as well as presentable. When choosing your fonts, you may want to consider using the same fonts for your website as your logo font, if your logo has letters on it. This works for most, unless your font is unreadable, of course. You can also try looking for the right fonts by searching on Google for fonts which are popular or trending.
Be wise with your images
Making a good impression not only begins with fonts and typography – but it also begins with the images you use. Good images will undoubtedly attract the right users and pique their curiosity about your business or brand. If you can’t afford to have images or photos done by a professional photographer, you can find some great images online. Be careful, though – although you may use free images, make sure their quality is excellent. It’s better to pay for professionally-done stock photos, especially if you want your website to look aesthetically pleasing.
Choose your icons carefully
Icons are a big thing on many websites nowadays, but there’s such a thing as choosing the correct ones as well. The icons you choose can give your visitors a visual understanding of your website content – even without reading your content. In essence, you have to select icons which fit the style and theme of your site. If you use a lot of square shapes and buttons, then having icons which are ‘curvy’ simply wouldn’t do as they aren’t a good fit. Also, your icons need to have the same design or style. For example, if you want to use social media icons such as Facebook, Instagram, and Twitter, make sure they have the same colours, line thickness, curvature, and so on.
Make your animations work for you
Animations are in, and most websites have already jumped on the bandwagon, as one expert web design company in Bristol confirms. But the problem with this kind of trend is that people tend to overdo it, and it ends up not working for them. So, you have to make sure your chosen animations work for you. For instance, while animations can be quite a powerful element on your website, make sure they are optimised. This means not having too many that your visitor’s computer slows down – this is one of the worst things you can do. Your animations should be chosen to improve the experience of your users; if you use animation to showcase your content, make it easy to read and easily visible. Your animations should help your user understand more about your content and not distract them from it.
Image attributed to Pixabay.com