Fashion for a healthy lifestyle remains the main trend in the modern world. People are not only actively involved in various sports, but also root for their favorite athletes and teams. This is facilitated by social networks and advertising: it’s a rare enough thing this summer to meet a person who has not tried standup paddleboarding (SUP), for example.
All this suggests that the interest in the business in sports is naturally increasing. Investors understand that this industry is attracting more and more attention from people, which means that stable profits can be expected.
In addition, new sports disciplines are actively developing, for example, esports. This area is already generating multimillion-dollar income for streaming platforms and organizers since it combines show and sports. It is only important for potential investors to understand in which sports direction they would like to try their hand. A number of world companies have become global players in this industry due to an unordinary approach and understanding of the nuances.
Giants in sports and сontent distribution
The distribution of sports content is currently undergoing a period of global change. This can be characterized by the following expression: the struggle for the attention of fans and sports fans. Fans of sports broadcasts have great opportunities to watch their favorite sports. Therefore, sports rights holders are on the cusp of understanding how to effectively use content delivery. Traditional media are heavily pressured by tech giants like Facebook.
BETER is a brand that understands the new trend and takes part in this process actively. Today the company is a leading sports and esports content provider. The brand knows its target audience and responds to its needs. In addition to high-quality content, the brand team is constantly improving interaction with partners. These actions make the BETER truly “nationwide”. The main goal of the brand — deliver competitive, high-quality products.